It's in the article itself, yes it was "that high up": "This morning, we were se...

waterlesscloud · on June 19, 2015

I think GP means the General Counsel didn't personally send the first email, which might well be the case.

morganvachon · on June 19, 2015

Could be. Still, the original letter appeared to come directly from a lawyer with an @imax.com email address, and she holds the title of Chief Administrative Officer and Corporate Secretary:

http://cdn.arstechnica.net/wp-content/uploads/2015/06/ars-te...

phonon · on June 19, 2015

G. Mary Ruby's been there since 1987, and is a former General Counsel (amongst other things). https://www.imax.com/corporate/management/

So not an intern, that's for sure.

vermontdevil · on June 20, 2015

Sure. It's sent on behalf of the CAO/Corporate Secretary. But come on - I doubt the GC spends time reading Ars Technica for violations of trademarks.

This seems a classic mistake of a staff member without thinking the impact on company's PR.