Absolutely agree on that. We discovered very quickly it was extremely important to our customers to feel like we're a Japanese company. That's one of the reasons why we're very careful about our Japanese image, marketing and communication.
Especially for something like a security tool (or an invoicing application), image is critically important. I don't believe that's localised to Nagoya, I think it's a Japan-wide thing.
We had almost zero engagement with our English Twitter/FB. Things turned around when we went fully Japanese with Twitter and FB.
Absolutely agree on that. We discovered very quickly it was extremely important to our customers to feel like we're a Japanese company. That's one of the reasons why we're very careful about our Japanese image, marketing and communication.
Especially for something like a security tool (or an invoicing application), image is critically important. I don't believe that's localised to Nagoya, I think it's a Japan-wide thing.
We had almost zero engagement with our English Twitter/FB. Things turned around when we went fully Japanese with Twitter and FB.