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It's an indirect effect. Majority of his readers are Apple fans and need a constant reminder why their platform is better than others. ( Think about it in terms of being a sports fan. You'll rarely subscribe to a beat writer who tries to uncover scandals in your team and tries to find faults ).

He earns money from software and services which run in Apple-based platforms. ( Pixelmator, for example ). If he constantly undermines Apple, will Pixelmator be happy?

He has to give an air of legitimacy by pointing out Apple's faults once in a while and competitors' good products now and then. His primary audience is Apple fans. and he writes for them.



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