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Related, but slightly off-topic.

When I read this post on my iPhone, I saw a match.com ad on the top of the page. match.com competes with Plenty Of Fish.

POF is a multi-million dollar business. I'm surprised that they aren't paying Wordpress to provide an ad-free experience.



POF is entirely funded by ads from paid-for dating sites. It's a weird business model, but it seems lucrative.


No, it's not. They have a large(ish) self-serve advertising platform like FB with various levels of targeting.


A huge percentage of the ads served on the self serve platform are affiliates promoting other dating sites.




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