That is how business works. It's the definition of business. He is not running a charity. It is a for profit business.
Also, the intent of my question wasn't greedy-capitalism-gouge-the-customer...I meant if a business can charge more for their service and have better margins without pricing out would-be customers or losing them to lower priced competition (neither were his reasons) then why not charge more?
That extra money can be reinvested in this business or another business or used to retire early or go on vacation.
The guy runs a business, make a profit when you can. Every success is transitory here.
We're discussing how low his prices are, which is PHENOMENAL press for him. Taking a lower profit margin on a larger revenue stream is another way to get rich.
I don't think this deserves the down votes - in some markets he is correct. If you gouge on price, you encourage competitors to enter the market. If you keep your profits low, it can act as a barrier to entry. I'm not saying that you should always price low, but the OPs point is worth considering.
