Interesting choice, and thanks for the detailed explanation.
Sounds like at the end of the day it comes down to Exponent being committed to the user never having to build their own app. I can see that being interesting a to a single dev, or a small app or someone new to mobile development, but to be honest I don't think I could justify using Exponent at a company. On any reasonably experienced team of developers, building an app when native components change or distributing it with something like hockeyapp is not very difficult, so I just wouldn't trade the flexibility of being able to do tricky parts directly in native code for not having to build the app.
Sounds like at the end of the day it comes down to Exponent being committed to the user never having to build their own app. I can see that being interesting a to a single dev, or a small app or someone new to mobile development, but to be honest I don't think I could justify using Exponent at a company. On any reasonably experienced team of developers, building an app when native components change or distributing it with something like hockeyapp is not very difficult, so I just wouldn't trade the flexibility of being able to do tricky parts directly in native code for not having to build the app.